After a “character-building” life in theatre, Gerro said,

“Hmmm, more money sounds nice“ and eventually fell into a black hole called advertising.
(Yes, she actually found more money, can you believe it?) 🕳️

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She then stumbled upon head-spinning adventures with 📺 HBO Max Asia,  📱 Samsung Mobile, 🎮 Bandai Namco Entertainment Asia, 🎢 Resorts World Sentosa, 🤑 UOB, 🥛 NZMP (Fonterra), 🇸🇬 Singapore Bicentennial, 📦 Amazon Singapore, 🇧🇳 Brunei Tourism and 🍗 KFC Singapore.

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In her multiversal odyssey, she has grown to love the different brand worlds she’s lived, toiled and coughed blood in.

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Or perhaps it’s Stockholm syndrome… You decide when you meet her.

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Awards:
Gerro had the privilege to be a part of the team that won the following Gong 2019 Creative Circle Awards: 

- PR Gongs: Launch / Re-launch (Gold)
- Outdoor Gongs: Best Use of Cultural Insights in Outdoor (Silver)
- Outdoor Gongs: Best Use of Ambient (Bronze)
- Media Gongs: Best Use of Cultural Insights (Bronze)
- PR Gongs: Best Use of Cultural Insights (Bronze)

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Markies 2024 Award:
GOLD: Most Effective Use – Content
Brand: HBO GO
Campaign: HBO GOES TRAUMA BONDING WITH SOUTHEAST ASIA
 

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For the LinkedIn version of ☝🏼, smash this.