top of page
HBO MAX ASIA
SOCIAL • TRENDJACKING • COPYWRITING • CONTENT CREATION • COMMUNITY ENGAGEMENT
HBO Max Asia didn’t want to create content that just promoted shows but joined the conversation.
That means staying on top of trends and local fan behaviour, and being fans ourselves.
The approach is simple: we don’t speak at fans, we speak like them
in pre-planned posts…
...reactive content
...and in the comments section
(where I had to lowkey slayyy as a fake Gen Zer with the personality of a witty pop culture geek. No cap, queen).
bottom of page