Skechers x Luna: Next-Gen AI Brand Agent
INNOVATION • CHARACTER DESIGN • UI/UX • EVENT DESIGN • PROMPT ENGINEERING • COPYWRITING
Think ChatGPT, but so much more. Luna’s here to give recommendations that actually make sense, and even some you didn’t even know you needed. Backed with solid brand knowledge and inventory data.
Luna made her debut at Skechers Singapore’s flagship store, going in as the brand's smartest salesperson and the customer’s ultimate fit collaborator, where she learnt customer’s preferences with every interaction in-store and online.
In just one month, Luna delivered:
Pushing beyond my comfort zone, I had to wear many hats as a main creative on this project.
My partner and I got to craft Luna's character (personality and tone) through prompt engineering, and exercised our skills in visual merchandising and UX/UI design.
Here are the highlights of Luna's activation at Skechers' flagship:
Luna's activation was a collaborative project between We Are Social Singapore and Skechers Singapore.