Sanders' Cause is Coming to Town
SOCIAL • IDEATION • COPYWRITING
Turkey for Christmas? Ho ho no.
Dry. Tasteless. Pricey. Too much effort to roast it to non-perfection.
As the authority on all-things chicken, KFC needs to help put a stop to this turkey blasphemy and
rally for chicken as the one true Christmas Bird.
How? KFC fans will get to #roasttheturkey (to a toast) to unlock free crispy, juicy, FLG chicken. Christmas will be saved!
#roasttheturkey to win free chicken for Christmas!
We’ll have a live session that invites chicken lovers to comment #roasttheturkey to digitally "roast" the bird.
Comments that figuratively “roast” turkey, and praise chicken, are very welcome.
With each comment, we will see the turkey get 'fired up' and more roasted along the way.
The livestream will have milestones for chicken lovers to hit in order to unlock KFC prizes they can enjoy during Christmas — as shown with a “roast meter”.
To conclude the roast, the turkey will be burnt to a toast! And chicken will reign as the one true Christmas Bird.
Idea conceived as part of a proactive brief.